On the Internet, nobody knows you're a dog.
From the famous cartoon by Peter Steiner, published July 5 1993 in The New Yorker.
See the original on WikiPedia.
Why we must act.
Digital Threats
Hate speech, disinformation, and digital violence have reached objectively an unbearable level. Society and users alike suffer. It affects society at large.
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Moderation Deficits
Platforms respond to toxic behavior unreliably, inconsistently, and usually only under regulatory pressure – with the main goal of avoiding damage to their image, not protecting society.
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Responsibility Gap
Users have few means to actively control their digital environment or effectively protect themselves. The digital space lacks the tools for self-determination and resilience.
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Enforcement Vacuums
The most powerful platforms evade European values and rules. Their algorithms divide without democratic oversight – and without giving users the means to effectively protect themselves.
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Our Solution
I•AM•REAL is a user-centric digital infrastructure that supports users navigate the digital space with confidence.
Through verified pseudonymity, users prove their identity once and appear under a chosen name, marked by a visible #-badge that signals trustworthiness and accountability.
Combined with AI-assisted moderation and seamless support, I•AM•REAL works wherever users are – from social media and messaging apps to gaming platforms and online communities.
Verified Pseudonym & Accountability
Users verify their identity once and appear under a chosen name. This creates accountability and traceability online – while fully preserving privacy.
1.
I•AM•REAL CREATES
VERIFIED USERS AND ACCOUNTABILITY
IDENTIFICATION
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INTEROPERABILITY
2.
I•AM•REAL WORKS WHERE USERS ARE AND MAKES THEM VISIBLE
Cross-Platform & Visibility
Through APIs, I•AM•REAL works everywhere users are active. In addition, the #-badge appears next to the name which signals: a real, accountable person is acting here.
4.
I•AM•REAL PROVIDES SUPPORT AND EMPOWERS USERS TO HELP THEMSELVES
Seamless Support
When needed, I•AM•REAL connects users with legal, fact-based, educational, or health support — direct, easy, and context-specific.
ECOSYSTEM
ASSESSMENT
3.
I•AM•REAL SUPPORTS DETECTION, AWARENESS AND PARTICIPATION
Detection & Participation
Our AI detects toxic content and educates. Users can object or flag it, which creates a transparent feedback loop that strengthens participation.
Together, these cornerstones
- IDENTIFICATION, INTEROPERABILITY, ASSESSMENT, and ECOSYSTEM -
directly address today’s digital challenges:
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Digital Threats are reduced by real-time detection, instant awareness and seamless support.
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The Responsibility Gap is closed by verified, accountable participation and self-reliant tools.
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The Moderation Deficit is solved with unified, transparent standards.
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The Enforcement Vacuum is filled by connecting users to context-sensitive support.
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This makes I•AM•REAL the most comprehensive and EU-compliant response to online toxicity – turning the digital space into one that is safer and inclusive.​
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USPs
USER
EMPOWERMENT
TRUST & ACCOUNTABILITY
For vulnerable and responsible users alike
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REAL-TIME PROTECTION
Instant detection, qualification, recommendation
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CONTEXT-SENSITIVE SUPPORT
Seamless connection to relevant support
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SELF-RELIANCE
Act confidently within a unified and clear digital space
SOCIETAL IMPACT
PROXIMITY
Unites civil society, media & state institutions
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CONSISTENCY & CLARITY
Provides a unified moderation standard across platforms
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COMPLEMENTS LEGISLATION
Reinforces the Digital Services Act
EU COMPLIANCE
Governance rooted in European values
TECHNOLOGICAL EDGE
CROSS PLATFORM
Works in social media, messaging & gaming
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PARTICIPATORY BY DESIGN
Feedback loop between AI & users, support & users, state & users
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SCALABLE BY DESIGN
Across regions, sectors & issues
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SPACE FOR INNOVATION
New formats in law, media, education & health
BUSINESS VALUE
VALUE-ORIENTED COMMUNITY
Opportunities for partners, customers, polling, science, media,
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LOWERS RISKS & COSTS
For companies - small and large -, influencers, thought leaders, ...
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NEW BUSINESS MODELS
In legal services, media,
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UNITY IS STRENGTH
Coordination and action opportunities for foundations, NGO's, and advocacy organizations
Differentiation
Preventive and focussed on Self-responsibility
I•AM•REAL goes beyond prevention and self-reliance — it provides comprehensive support and insight at the user’s fingertips, anytime and in any situation.
Added Value for Partners and Customers
Platform
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Improved user experience and safety
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Reduced moderation costs
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Less legal exposure​​
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Compliance
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Companies
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Trustworthy #-badge that reduces reputational risk
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Lowers potential legal and PR costs
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Lowers moderation costs
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Strengthens engagement​​
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Legal
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Direct access to an affected target group
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Seamless transfer of digital evidence
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Positioning in the digital space
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Potential mandate gains
Media
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Direct access to an affected target group
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Room for innovative journalistic formats
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Journalistic standards in social media space
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Integration possibilities into own communities
State Actors
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EU-compliant tools that complement regulation and enforcement
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Brings state and civil society closer together
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Delivers learnings for future legislation
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Protection of vulnerable groups
Education
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Direct access to vulnerable target group
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Context-sensitive media eduction
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Integration in school chats
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Room for innovative eduction formats
Beyond the key groups highlighted here, I•AM•REAL also creates value for influencers, thought leaders, politicians, NGO's, science & research, surveys & polling, mental health providers, and last but not least, vulnerable groups (women, fugitives, LGBTQ+, minorities, seniors, children, and many more).
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The benefits of our infrastructure reach across the entire digital ecosystem.
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