About Us
We believe the fight against online toxicity requires including, activating and engaging users.
That’s why we equip them with tools for self-reliance, insight, and accountability — so they can participate confidently and exercise their digital sovereignty. By doing so, users become an integral force in combating toxicity and disinformation.
Our infrastructure makes Europe’s rules and values clear, consistent, and enforceable across platforms — supporting the vision for a safer, fairer, and more inclusive digital space.
Who we are
# Stefan De Greef
Initiator & Spokesperson | Strategy | UX/UI
Experienced in marketing, advertising, and UX/UI strategy, with work across Belgium, France, India, and now Germany. Has worked for international ad agencies and global brands, and co-founded a marketing consultancy.
Passionate about global politics, societal change, and technology.
Brings vision, a holistic approach, and an international perspective.
# Rolf Fellmann
Angel Investor | Stakeholder Strategy
Over 30 years of experience in the tech scene – from business and sales development to technology partnerships and business angel engagement.
Passionate about clear value propositions, entrepreneurship, and med- and tech-driven innovations.
Contributes vision, international networking, and a holistic approach.
# Alain Caviggia
Technology | Community | Communication
A creative wizard who combines strong communication skills with deep knowledge of technology.
Stefan and Alain worked together at several advertising agencies, creating award-winning campaigns.
Passionate about innovation and impactful communication.
From Negativity to Vision
As the initiator of this project, I•AM•REAL was born for me out of both urgency and a personal turning point.
Day by day, it becomes impossible to ignore: social media is turning into a toxic battleground — poisoning facts, silencing participation, and eroding the very foundations of public discourse. Instead of decisive action, politics offers only hollow words, weak gestures, and a dangerous lack of direction. And in the shadows, global tech giants flex their power — trying to intimidate and undermine Europe’s fragile push for digital sovereignty.
It has become shockingly clear: relying on institutions alone will lead to failure. If we don’t include, activate and empower users themselves, we will lose the fight against toxicity and disinformation.
Out of this urgency grew my drive to build a pragmatic initiative that makes users the decisive force — arming them with tools to protect themselves, stay self-reliant, act accountable, and ultimately defend Europe’s digital sovereignty.
On a personal note: working on this project — turning negativity, fear, and frustration into a vision and a concrete solution — has given me the deepest professional fulfillment of my career.
I hope it will inspire others as well.
Stefan De Greef - Initiator I•AM•REAL
Looking for a Co-Founder m/f
Join us
We are convinced that a project like I•AM•REAL needs not only experience — but also fresh ambition and energy. While we bring decades of expertise (“grey men”), we are actively looking for young, ambitious co-founders who wants to shape the future of digital sovereignty with us.
If you’re passionate about technology, democracy, and building impact at scale, we’d love to hear from you.