On the Internet, nobody knows you're a dog.
From the famous cartoon by Peter Steiner, published July 5 1993 in The New Yorker.
See the original on WikiPedia.
Why we must act.
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The Problem we already knew.
Hate, disinformation, fraud, and insults too often dominate the tone.
Platforms react inconsistently, algorithms remain opaque, and law enforcement dissipates in a jungle of fragmented support services.
At the same time, pressure on Europe is growing: geopolitical actors exploit free speech and disinformation to exert influence—while European regulations can only be enforced to a limited extent.
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​​​The Deeper Causes nobody wants to see.​​
Structural and psychological detachment
Anonymity and lack of accountability lead to disinhibited behavior online and the disappearance of personal responsibility.
Lack of access to real help
Victims rarely find support because assistance is difficult to access, uncoordinated, and scattered across different organizations—isolated islands with no connection.
Resignation, shame, and lack of understanding
Many remain silent out of shame or resignation.
Often, there is little awareness of how to recognize toxic content—or to interpret it correctly in context.
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Platform regulation failure
Major platforms usually act only under public or political pressure.
There is no unified approach to moderation, education, or law enforcement—each platform operates according to its own opaque rules.
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The Result.
A digital space without binding rules, without accountability, without orientation—where toxic behavior continues to spread and increasingly seeps back into the real world.
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Our Answer - The App
Our Answer - Deeper Dive
I•AM•REAL builds the missing connective infrastructure—
a layer above existing platforms that reconnects users, society, and the state.
IDENTIFICATION
Accountability instead of indifference and detachment
Users remain anonymous but are verified in compliance with EU standards.
The green square or # serves as a visible signal: real, respectful, responsible.
It also shows others: I•AM•REAL users are protected—and able to defend themselves.
INTEROPERABILITY
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One standard across all platforms
I•AM•REAL works everywhere: on social media, in chats, forums, and games.
This ensures that moderation standards and laws are applied independently of platform interests—consistent, transparent, and user-oriented.
ASSESSMENT
Understanding, participation, and collective intelligence
AI identifies hate, fakes, and toxic dynamics in context.
Users can challenge, rate, and provide feedback—the AI learns from this and reflects the shared values of the entire community within legal boundries.
A learning, representative system emerges.
ECOSYSTEM
Help where it’s needed
I•AM•REAL connects governmental, civil, and private actors into a single collaborative network—coordinating rather than work in isolation.
Support becomes context-sensitive and directly accessible—from fact-checking to legal aid to psychological help. And more in the future.
It forms the basis for innovative formats and business models.
In this way, I•AM•REAL transforms the digital public sphere:
from a fragmented system into a connected, accountable, and human-centered ecosystem.
USPs
USER
EMPOWERMENT
TRUST & ACCOUNTABILITY
For vulnerable and responsible users alike
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REAL-TIME PROTECTION
Instant detection, qualification, recommendation
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CONTEXT-SENSITIVE SUPPORT
Seamless connection to relevant support
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SELF-RELIANCE
Act confidently within a unified and clear digital space
SOCIETAL IMPACT
PROXIMITY
Unites civil society, media & state institutions
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CONSISTENCY & CLARITY
Provides a unified moderation standard across platforms
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COMPLEMENTS LEGISLATION
Reinforces the Digital Services Act
EU COMPLIANCE
Governance rooted in European values
TECHNOLOGICAL EDGE
CROSS PLATFORM
Works in social media, messaging & gaming
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PARTICIPATORY BY DESIGN
Feedback loop between AI & users, support & users, state & users
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SCALABLE BY DESIGN
Across regions, sectors & issues
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SPACE FOR INNOVATION
New formats in law, media, education & health
BUSINESS VALUE
VALUE-ORIENTED COMMUNITY
Opportunities for partners, customers, polling, science, media,
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LOWERS RISKS & COSTS
For companies - small and large -, influencers, thought leaders, ...
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NEW BUSINESS MODELS
In legal services, media,
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UNITY IS STRENGTH
Coordination and action opportunities for foundations, NGO's, and advocacy organizations
Differentiation
Preventive and focussed on Self-responsibility
I•AM•REAL goes beyond prevention and self-reliance — it provides comprehensive support and insight at the user’s fingertips, anytime and in any situation.
Added Value for Partners and Customers
Platform
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Improved user experience and safety
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Reduced moderation costs
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Less legal exposure​​
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Compliance
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Companies
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Trustworthy #-badge that reduces reputational risk
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Lowers potential legal and PR costs
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Lowers moderation costs
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Strengthens engagement​​
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Legal
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Direct access to an affected target group
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Seamless transfer of digital evidence
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Positioning in the digital space
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Potential mandate gains
Media
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Direct access to an affected target group
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Room for innovative journalistic formats
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Journalistic standards in social media space
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Integration possibilities into own communities
State Actors
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EU-compliant tools that complement regulation and enforcement
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Brings state and civil society closer together
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Delivers learnings for future legislation
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Protection of vulnerable groups
Education
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Direct access to vulnerable target group
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Context-sensitive media eduction
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Integration in school chats
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Room for innovative eduction formats
Beyond the key groups highlighted here, I•AM•REAL also creates value for influencers, thought leaders, politicians, NGO's, science & research, surveys & polling, mental health providers, and last but not least, vulnerable groups (women, fugitives, LGBTQ+, minorities, seniors, children, and many more).
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The benefits of our infrastructure reach across the entire digital ecosystem.
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